Marketing as an activity is related to reaching the right consumers with the right products, and the result desired is happy customers who're more than willing to open their purses wide enough to increase your revenues. For many years, marketers stalked their target buyers by a number of means and by trying to get their message to spread awareness about their wares.

Usually, marketing communications were conducted via print, broadcast and such regular media through disruptive advertising, where advertisements appear in between the content of interest for the consumer.

Regular media does offer a huge reach to a marketer with its programming of mass appeal. However, the wastage is equally high, as a large part of the audience would belong to a different segment than the one that is to be targeted by the marketer.

The revolution stirred by the internet as a medium took place due to the fact that its very personalized and offers more content on-demand than any other available medium. Social networks proliferated far and wide in their usage for a few simple reasons:

The ability to create and distribute content is equally available to every user, irrespective of him/her being a buyer or a marketer. In the previous types of media, that power rested with the editorial personnel of the channel or the advertiser, but hardly ever with the user.

The medium is totally personalized, and an user can create or join groups and further create content according to what he/she likes.

Opinions are free and fair. This is one reason why social media is of highest concern to marketers, as purchasing decisions are no more influenced as much by ads. The traditional word-of-mouth marketing strategy has grown leaps and bounds on social networks.

With 500 million (and increasing) unique users globally, Facebook is the number one social networking website in terms of activity and subscriptions. What started as a garage effort by Mark Zuckerberg has now become the largest phenomenon on the web.

An user interface that permits for quick communication and the ability to create fan pages and groups at a few click of a mouse button are what make Facebook extremely popular. Another important reason for its enormous popularity is the large variety of social applications that are developed and made available within the Facebook environment.

Those applications can allow users and friends to do joint activities like playing games that run forever, sharing photos, videos, and web links, and more.

Facebook provides a wide variety of avenues to communicate with the audience, that opens up a totally different world of possibilities to have an effective dialogue with customers. Most of these methods used popularly by marketers are: advertising, Facebook fan pages and Facebook branded applications.

The options offered by Facebook can be creatively explored and used judiciously for bringing about maximum benefits to any brand.

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