Computer screens are not as readable as paper. It is difficult on the 'peepers' and the location is fixed in relation to the eyes meaning that indirect changes to assist with viewing are unable be made easily, and often subconsciously, as you would often do with hand held media.

So, perhaps mass article marketing is not such a viable approach after all or perhaps it is wrong to treat it as such. If, it is indeed, such a valuable marketing tactic, how can there be such necessity for concern about layout and the manner in which readers were accustomed to read?

Definitely not the case!

Articles do get read, browsed, skimmed, or some other term someone might relate to the consumption of articles.

As with the popular press, there will be people who read them in their entirety, there will be those that read through only the headlines and a synopsis. There will be people planning to read fully but get frustrated because they can easily continue to keep missing their place, losing the thread of the article and so on.

Written material produced for publication online, and therefore most likely consumption, on a computer monitor should be broken into speedily received sections of material. Bullet points almost.

Creating a well laid out article, prepared with the likely medium in mind, should by itself be treated as an essential facet of mass article marketing campaigns. Do not type away busily into a text file and then simply cut and paste the consequent content with no thought to adequate spacing and styling for simple viewing.

Pertinent points should be available to the eye and page position very easy to always keep. Implementation of spacing and highlighting or strong text type are simple and effective means of achieving such effect.

Thanks for your time, and while many of my tips are apparently simple in nature, that fact does not detract from the inherent value provided. I hope you would agree . I welcome feedback :)

My contact address is bound to be around here some-where!

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