Social media can have several different forms, like internet forums, wikis, podcasts, weblogs, photos and video. Technologies include: email, blogs, vlogs, picture-sharing, wall-postings, instant messaging, voice over IP, crowdsourcing (crowd outsourcing), and music-sharing, to name a handful.
Examples of social media applications are MySpace (social networking), Wikipedia (reference), Google Groups (reference, social networking), Facebook (social networking), Youmeo (social network aggregation), Lastfm (personal music), YouTube (social networking and video sharing), Second Life (virtual reality), Flickr (photo sharing), Twitter (social networking and microblogging) and other microblogs that include Jaiku and Pownce.
What is Social Media Marketing?
Social Media Marketing is where you make use of social media networking and user-generated content devices to sell a product, service or content. Social Media Marketing often involves building and become involved with a "conversation" with the target buyers, rather than openly advertising to them.
Social Media Marketing may also include generating and promoting viral information that is meant to be shared by people. A number of marketers are less than comfortable with the lack of control over social media but when utilized the right way, social networks can be exceptionally effective channels for building product evangelism, reputation management or company branding.
Why is it fast becoming extremely popular?
I believe it's purely by reason that it mirrors our true nature. We are sociable by nature and for once we're able to use technology with ease to reach out and hook up in new and exciting ways. It is still quite new too, you will discover new frontiers sprouting up constantly and it's similar to the early Web "gold rush" days during the 90s
Is every Social Media web site for every business proprietor?
Entrepreneurs may not presume so, but it is. You do it naturally each and every day, Social Media on the internet is simply the same thing implemented technologically.
How does a business person know which website is the ideal match for them?
Terrific question. Not all SM online sites are equal. I usually advise people to use "classical marketing" and never let the 'flashing lights' cheat on you. Check out the website, look closely at the conversation. "Lurk" for a while. Ask a question, watch what happens. Every environment has its own rules. Blunder in and start screaming and you will get flamed. Respect the environment's 'sub culture' and you'll be okay. A plain example of this in action is a site that aims at "gamers" - you naturally know that if you are selling insurance you would have a difficult time in that setting. Like I stated, think like a classical marketer.
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